Shivani Kanji

Multidisciplinary Designer

Brand • Visual • Experience Design

Creative designer with 10+ years of experience leading brand, campaign, and digital design initiatives across agencies and nonprofit sectors. Proven ability to integrate strategy and visual storytelling to elevate creative work and deliver memorable experiences. Adept in art direction, user-centered design, visual identity, brand strategy and team collaboration.

Skills & Tools

Creative Direction & Design

brand identity, visual storytelling/narrative design, campaign and concept development, design leadership/collaboration

Experience Design

user experience design, interaction design principles, information architecture/user flows, wireframing and prototyping

Digital & Visual Craft

layout/composition, typography, video editing, design for web/digital platforms

Tools

Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, XD), Figma, WordPress, Squarespace

Language

fluent in Gujarati (written, verbal), conversant in Spanish

Relevant Experience

Visit Jacksonville (Jacksonville, FL) | May 2021 - March 2023

Marketing Social Media Manager

Led visual direction and content design across social and digital platforms, balancing brand consistency with platform-specific storytelling
Created original graphics, videos, and narrative-driven content to support campaigns and seasonal initiatives
Collaborated with an external agency and internal stakeholders on a website redesign, contributing to the sitemap and content structure
Used performance insights to refine creative direction, contributing to a 10% year-over-year increase in engagement

Out of Dust Marketing and Communication (Jacksonville, FL) | December 2019 - February 2021

Digital Marketing Specialist

Supported creative execution for an agency portfolio of 8+ client accounts across nonprofit, hospitality and professional services industries
Designed and produced digital assets across social, email, web, and paid campaigns
Adapted visual style and messaging to different brands while maintaining clarity and consistency
Partnered with strategy and account teams to refine concepts and meet client goals

Beaches Emergency Assistance Ministry (Jacksonville Beach, FL) | January 2014 - November 2019

Creative Coordinator

Led digital and print design efforts, maintaining consistent branding and visual storytelling
Redesigned the organization’s website with a focus on clarity, usability, and content structure
Supported content and campaign initiatives to grow awareness and engagement

Early Career Experience

Marketing/Public Relations Internships

Florida Theatre (Jacksonville, FL): June 2013 - August 2013
PDQ (Tampa, FL): October 2012 - December 2012
Dalton Agency (Jacksonville, FL): June 2011 - August 2011

Volunteer Experience

Swaminarayan Akshardham North America (Robbinsville, NJ) | April 2023 - October 2023

Communications, Engagement and Visitor Experience Team Manager

Volunteered full-time to support branding, communications, and visitor experience strategy for the opening of a major cultural landmark
Led and coordinated a multidisciplinary team of 30+ volunteers, overseeing creative execution, messaging, and experience consistency
Conducted 400+ on-camera interviews with guests and dignitaries, shaping narrative content and storytelling direction
Contributed to visitor experience strategy through walkthroughs and observation, focusing on signage, navigation, and messaging.

Additional Leadership (BAPS Swaminarayan Sanstha)

National Graphic Design Team Manager (2023 - Present)
Branding and Communications Advisory Committee National Coordinator (2012 - Present)
National Video Production Manager (Virtual Programs) (2020-2023)