UX designer with 10+ years of experience in digital marketing and web design, now focused on creating user-centered digital experiences. Skilled in usability, interaction design, and visual design, with experience across nonprofits, food and beverage, and professional services. Driven by empathy, clarity, and thoughtful design that balances user needs and business goals.
Certifications
Google Agile Project Management Certificate
Coursera, February 2024
Certification in agile methodologies, tools, and leadership skills for effective project management.
User Experience (UX ) Academy
Designlab, January 2025
Comprehensive UX design program focusing on user-centered design principles, research, prototyping, and visual design.
Google UX Design Certificate
Coursera, November 2023
Credential in UX design, covering user research, wireframing, prototyping, and accessibility best practices.
Relevant Experience
Visit Jacksonville (Jacksonville, FL) | May 2021 - March 2023
Marketing Social Media Manager
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Collaborated with cross-functional teams to lead website redesign, focusing on information architecture, sitemap overhaul, and continuous updates
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Created engaging, on-brand content for all social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, YouTube) by blending storytelling, design, and video editing principles
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Used trend analysis and platform insights to increase engagement across all social media platforms by 10% YoY
Out of Dust Marketing and Communication (Jacksonville, FL) | December 2019 - February 2021
Digital Marketing Specialist
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Managed and executed multi-channel content strategies for 8+ clients across various industries
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Collaborated with cross-functional teams to deliver tailored content across social, email, SEO, and digital ad platforms, supporting each client's unique voice and objectives
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Built client relationships through consistent reporting and strategic insights
Beaches Emergency Assistance Ministry (Jacksonville Beach, FL) | January 2014 - November 2019
Creative Coordinator
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Redesigned the website using a user-centered approach and conducted usability testing
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Directed all digital and print marketing assets, ensuring consistent branding and storytelling
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Supported fundraising efforts and community outreach through impactful storytelling
Early Career Experience
Marketing/Public Relations Internships
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Florida Theatre (Jacksonville, FL): June 2013 - August 2013
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PDQ (Tampa, FL): October 2012 - December 2012
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Dalton Agency (Jacksonville, FL): June 2011 - August 2011
Volunteer Experience
Swaminarayan Akshardham North America (Robbinsville, NJ) | April 2023 - October 2023
Communications, Engagement and Visitor Experience Team Manager
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Volunteered full-time to support the branding, messaging, and visitor experience design for a major cultural landmark by leading a team of 30+ volunteers to implement strategic initiatives
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Produced 400+ on-camera interviews that highlighted visitor perspectives and narratives, shaping engaging social media content while also gathering qualitative insights to inform experience design
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Synthesized visitor feedback and observations to inform messaging, navigation, and experience improvements
Additional Leadership (BAPS Swaminarayan Sanstha)
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National Graphic Design Team Manager (2023 - Present)
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Branding and Communications Advisory Committee National Coordinator (2012 - Present)
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National Video Production Manager (Virtual Programs) (2020-2023)
Capabilities
UX & Interaction Design
user experience design, interaction design, information architecture,
wireframing & prototyping, usability testing
Visual & Digital Design
visual design, content and storytelling, video editing
Tools
Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, XD), Figma, WordPress, Squarespace
Language
fluent in Gujarati (written, verbal), conversant in Spanish
Education
Stanton College Preparatory High School (Jacksonville, FL)
High School Diploma, 2010
University of Tampa (Tampa, FL)
Bachelor of Arts, 2013
Major: Advertising and Public Relations
Minor: Marketing