Creative Direction, Storytelling & Visitor Experience
I supported creative direction, visual storytelling, and visitor experience for the opening of Swaminarayan Akshardham, a cultural and spiritual landmark attracting visitors from across North America. I worked with multidisciplinary teams to shape narrative content, audience engagement, and cohesive visual experiences across digital, social, and on-site environments.
ROLE
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Creative direction and content oversight
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Visual storytelling, digital and on-site experiences
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Visitor experience observation and refinement
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Team leadership and coordination (30+ volunteers)
CREATIVE APPROACH
Collaborated with cross-functional teams to ensure messaging, visuals, and visitor touchpoints felt cohesive, intentional, and welcoming.
CREATIVE OUTCOMES
Through creative exploration and collaborative ideation, I helped translate the landmark's stories and values into engaging visuals and digital content that connect with audiences across platforms. Through walkthroughs and observation, I helped identify opportunities to improve clarity, flow, and narrative pacing across the visitor experience.
Visual & Narrative Content
Directed the creation of visual and narrative content that translated cultural values into stories that resonate across platforms and audiences. This includes social graphics, visual posts, and narrative-rich imagery.
Human-Centered Storytelling
Conducted and directed 400+ on-camera interviews with volunteers, visitors and dignitaries, shaping content that highlighted personal reflections, emotional responses, and shared human experiences.
Experience Messaging & Flow
Informed visitor experience through observation and walkthroughs, refining how messaging, narrative emphasis, and key moments unfold across the space.
Creative Leadership & Team Coordination
Managed and guided a multidisciplinary team of 30+ volunteers, aligning creative execution, messaging, and experience goals across teams and timelines.
IMPACT
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Contributed to creative direction for the opening of a major cultural destination with visitors from across North America
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Shaped narrative, messaging, and visual content across platforms
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Led a multidisciplinary volunteer creative team through a high-visibility launch
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Work that helped visitors feel informed, oriented, and connected to the experience.
