Creative Direction, Storytelling & Visitor Experience
I supported the design of a cohesive visitor experience across digital and physical touchpoints for a large-scale cultural and spiritual space, Swaminarayan Akshardham. I worked with multidisciplinary teams to shape narrative content, audience engagement, and cohesive visual experiences across digital, social, and on-site environments.
UX Approach: While this project sits outside of traditional product UX, it reflects how I approach experience design at scale. I focused on how a wide range of visitors would access, understand, and move through information across both digital and physical environments, ensuring the experience felt clear, cohesive, and welcoming at every touchpoint.
ROLE & CONTRIBUTIONS
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Led design direction across branding, communications, and visitor-facing materials
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Coordinated cross-functional teams to align messaging and execution
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Structured and simplified content to improve clarity and usability
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Ensured consistency across all touchpoints, from digital to physical environments
Users & Considerations
This experience was designed for a diverse audience, including:
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First-time visitors unfamiliar with the space
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Families and large groups
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International visitors with varying cultural and language backgrounds
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Volunteers and staff supporting the experience
Design decisions prioritized clarity, accessibility, and ease of navigation for all users, regardless of familiarity.
Experience Challenges
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Communicating complex cultural and spiritual information in a clear, accessible way
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Designing for a high volume of visitors with different needs and expectations
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Ensuring consistency across digital, environmental, and in-person touchpoints
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Supporting intuitive navigation within a large-scale physical space
Creative Leadership & Team Coordination
Managed and guided a multidisciplinary team of 30+ volunteers, aligning creative execution, messaging, and experience goals across teams and timelines.
OUTCOMES
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Created a more cohesive and intuitive visitor experience across channels
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Improved clarity and accessibility of information for a broad audience
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Supported smoother navigation and engagement for first-time visitors
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Helped align teams around a unified experience vision
